Brisbane, AUS --:-- Los Angeles, USA --:--
Built on Intelligence. Powered by Humans.
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Strategic Creative Design Technology

Outshine trends and leave bland for dead. Subfracture builds brand worlds for modern businesses that operate in chaos.

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Team

Warwick Heathwood
Warwick Heathwood Strategy Director

Warwick is a strategic leader with over 20 years in brand, creative, and business strategy. He’s shaped growth for global brands, startups, and non-profits, blending commercial acumen with creative instinct. Warwick drives the studio’s vision and leads client engagements, applying deep expertise in communication, experiential marketing, and human-centred design. Warwick’s strength lies in decoding human behaviour and translating it into sharp, actionable strategies. His consultative style and behavioural insight have powered award-winning campaigns at Australia’s top agencies and led creative strategy teams in San Francisco and New York.

Casey Midgley
Casey Midgley Design Director

Casey is a design-led thinker and founder of Maker Street Studios, with 14 years leading brand and creative work across startups, scaleups and established brands. His experience spans nearly every category, underpinned by a sharp understanding of commercial priorities, creative impact, and systems thinking. At Subfracture, Casey shapes the studio’s creative vision and output. He helps brands uncover their unique difference and brings it to life through purposeful identity, digital, and campaign work. His approach is strategic, panoramic, and built for trust in a world where brands must earn attention through clarity, not noise.

Tyronne Curtis
Tyronne Curtis Technology Director

Ty Curtis is an XR creator, technologist, and founder of Activate Studios. Since 2012, he has led immersive work for brands including Jimmy Choo, BMW, Lendlease, YouTube Kids and more, blending emerging technology with classic storytelling to create bold, emotional experiences. He has shaped immersive pipelines for global studios, launching APAC’s immersive division for Imperfect Circle as Global CTO and introducing Unreal Engine workflows at Fin Design + Effects in Shanghai. In 2024, Ty debuted an original mixed reality game at SXSW. By 2025, he joined the ADFEST jury and became a two-time speaker on the future of immersive entertainment.

Amanda Archer
Amanda Archer Publicity and Partnerships

Amanda is a global publicity strategist and founder of First-Class Access Worldwide Collection, launched with Alessandra Ambrosio in 2024. Her career spans work with icons including Madonna, Serena Williams, the Hilton sisters, and the Irwin family. She has secured world exclusives for the Jackson family, produced major interviews for 60 Minutes and A Current Affair, and led campaigns featured in Forbes, Variety, and Harper’s Bazaar. A speaker at SXSW and mentee of Randi Zuckerberg, Amanda sits at the intersection of luxury, technology, and culture. She brings a rare mix of media instinct and entrepreneurial drive.